Feedmore WNY

Logo Identity & Branding

Feedmore WNY approached me with the unique opportunity to brand a mobile fresh vegetables and fruits truck or "Farm Market". The only restraints on the design, was to keep the logo and elements derivative of the company's current brand standards. The project began with several element sketches, color explorations, and mood boards with varying degrees of abstract. Ultimately, we settled on a logo that was representative of the core branding, while creating an original and discernible identity package. The project also included a wrap concept and design for its delivery fleet.