PHOENIX APPAREL COMPANY REBRAND

Towards the end of my tenure as creative director, the CEO of the company decided we needed to overhaul our corporate identity from the ground up. The direction of our company was shifting from facilitating schools and small organizations to focusing heavily on large corporate businesses and professional athletics. I created a sleek and simple logo and branding package, including wire framing the website and building out a usage book.

DANIEL SHICK

Designer | Thinker | Product Storyteller

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