David Beckham, Inter Miami CF, New Era Cap, Major League Soccer (MLS)

Pre-launch capsule for Inter Miami CF ahead of their inaugural year

Fabric & color research

Seasonal color-way creation

Decoration application & research

Retail cost & sales analysis

Art direction

Team & league consultation

Innovation in product offering

Project management

Delegation & oversight

Ahead of their 2020 inaugural season, we met with Marcelo Claure, Jorge Mas, and David Beckham in a downtown Miami office to discuss the team’s introduction to the MLS. Here we presented ownership with a small collection of headwear items, showcasing the meticulously designed brand jacket for the team. The resulting collection was an introduction of Miami to the world and US Soccer.