New Era Cap, Major League Soccer (MLS)

2020 New Era Official on Pitch Product

Fabric & color research

Seasonal color-way creation

Decoration application & research

Retail cost & sales analysis

Art direction

Team & league consultation

Innovation in product offering

Project management

Delegation & oversight

Our 2020 official on field offering was New Era’s first year of full production scheduling control. The design direction was completely unique to all other leagues and houses some one-of-a-kind decoration applications as well as fabric innovations. We took a combination of team primary and secondary colors and created a custom engineered knit pattern, modeled after the player cleat construction. The front badging on the caps features an equally unique rubberized molded logo on a fabric appliqué. Our knit options followed the same story, creating one of the league's most innovative headwear stories.

The 2020 offering culminated with a unique championship cap, worn on the heads of the winning club. To create the ultimate on field cap, a full team color and themed patch was designed to fully celebrate the winning team. Traditionally, champ caps are done in a way that the team patch is added to a generic colored crown. This method allowed us to curate an on field experience.