FEEDMORE WNY: FARM MARKET
The goal of this branding project was to create an identity package for a new program of Feedmore WNY; a mobile fresh vegetables and fruits truck or "Farm Market". The only restraints on the designs where to keep the logo and elements derivative of the company's current brand standards. The project began with several element sketches, color explorations, and mood boards with varying degrees of abstract. Ultimately, we settled on a logo that was representative of the core branding, while creating an original and discernible identity package. The project also included a fleet vehicle wrap concept that was executed by the wrap company. As well as some real world marketing and apparel examples for easy execution by the communications department. Below you can see some of the evolution process from revisions and meetings with the client based on final budget long term goals.